An App is a software application or program that preforms specific functions and in the case of mobile devices they have many uses. We have become a mobile society meaning we are always on the go traveling, socializing, shopping or whatever we may be up to. Most of us when we are on the go carry three things with us….. our wallet or purse, our id and our mobile phone!What is great about Mobile Phones these days is they are packed with useful features, you can listen to music, play games, take photos and browse the web to find things. Now this is where it gets critical for you as a business owner. In order to compete and get ahead of your competition you need an app for many reasons. The short and skinny of it is people want convenience and go and shop where it is easy to find you or a business, easy to navigate around your business and friendly service. Generally we all like the path of least resistance.
Lets play out a scenario to illustrate what I mean:

You

  • Your customer or client is out and they are looking for something like a good restaurant and they are hungry and its raining out side!
  • They look around see a restaurant but it looks dingy so they pull out the mobile smart phone and go to google and do a search for restaurants in there area
  • They find a few results but two restaurants catch their eye, yours and your competitor
  • They look at your listing that they found in google maps and see that you have a website assuming you have one
  • they go to it and the have to type in the url, get to it and it is something your friend made for you and on their phone it looks like this tiny site they have to try to enlarge everything to get aound your site and they just are not seeing much that excites them
  • So they click off your site go to the other listing YOUR COMPETITOR

YOUR COMPETITOR

  • your lost customer or client is now on your competitors site, your competition is up on the latest technologies so your in trouble here’s why !
  • your almost customer clicks on their site and the first thing that pops up on their phone is a mobile version of their website its easy to read ( because technically YOUR saavy competitor has a feature that automatically recognizes they found your site using a mobile phone)
  • secondly their soon to be customer is welcomed by a landing page that says DOWNLOAD our  FREE APP  and redeem your first meal discount of 50% off and much more perks inside our APP !
  • Boom your toast the customer downloaded your competitors App and with the app it was easy to find the restaurant, easy to look at there menu and most of all as a bonus that they couldn’t refuse they got 50 % off there meal !

In short there are many reasons why people love apps and download them like crazy as well as there are many reasons you can benefit from one, but your lost or potential customers all have one thing in common, they like easy, convenient likeable experiences, dont you ?